Smokefree Sheffield is supporting the recent position on e-cigarettes launched by Yorkshire Cancer Research and Breathe 2025 on National No Smoking Day 2018 (Wednesday, March 14).
Driven by partners including councils, hospitals and quitting services, Smokefree Sheffield has developed a three-year plan, which includes campaigns aimed at tackling public perceptions of the use of e-cigarettes.
The campaign will advise smokers who cannot or do not want to stop smoking to completely switch to vaping, following research that e-cigarettes are a significantly safer alternative to smoking cigarettes.
Greg Fell, Director of Public Health at Sheffield City Council, said: “We are pleased to fully support and align ourselves with the position of Yorkshire Cancer Research and Breathe 2025 on e-cigarettes.”
“Although they are not risk free, they are significantly less harmful, and we are already seeing the benefits of switching to e-cigarettes for those trying to quit.”
As part of the wider campaigns, Smokefree Sheffield has launched a new website – www.smokefreesheffield.org – where users can find out more about the partner organisations and the support, advice and services they provide, including stop smoking support and how we crack down on cheap and illicit tobacco sales in Sheffield’s communities.
Cllr Mary Lea, Cabinet Member for Culture, Parks and Leisure said, “Smokefree Sheffield has been created to deliver the collective action amongst the partners, and work together with the public to tackle smoking across the city.”
“Everyone can play a part in reaching a Smokefree Sheffield and a healthier, happier city that sets a great example for future generations.”
The Smokefree Sheffield website was designed and built by Workstation-based marketing agency Diva Creative, which has also joined the council’s tobacco control board as a partner and is helping to recommend behaviour change approaches with the best chance of lowering smoking levels amongst those groups of people who smoke the most.